Safety on Halloween

Stay Safe Worldwide, a non-profit organization, paired up with Fed Ex in a press release titled, "Halloween Should Be Fun, Not Dangerous" to raise awareness on public safety while trick-or-treating on Halloween.  According to PRNewswire, children are twice as likely to be hit by a car and killed on Halloween than on any other day of the year.

"On Halloween, more children are on the street after dark than normal, and they are so excited that they may run out into the street without looking," said Kate Carr, president and CEO of Safe Kids Worldwide. "We're asking drivers to take extra care and slow down on neighborhood roads. And, of course, it's very important that drivers put down mobile devices to avoid distraction" (PRNewswire).

Stay Safe and Fed Ex released a list of safety tips for kids and drivers to educate motorists and child pedestrians and create safer communities.  Stay Safe also offers tips throughout the year, at www.safekids.org and on its Facebook page at www.facebook.com/safekidsworldwide.  They also made this promotional video directed towards drivers, children and their parents on Halloween:

Safe Kids Worldwide and Fed Ex found ways to stand out from the typical Halloween conversations and address key issues that might be forgotten when everyone is distracted by tricks and treats. These outstanding news releases prove that these organizations make the best efforts to build relationships with its customers and supporters.