Facebook now allows users to "turn down" annoying brands so that they will not overflow news feeds. Users basically have the privilege to filter their news feeds, making content more relevant for users but even more difficult for brand marketers.
According to Advertising Age,
"People will be able to see which of their friends or the brands they follow accounted for the most posts in their news feeds each week, Facebook said Friday. What's more, the company also introduced a way for people to dial down the number of posts they see from a given friend or brand, as opposed to completely hiding them."
Users have the power to "turn down" users and brands so that only the most relevant news appears on their news feed. In other works, brands have to compete even more to get noticed on the web, as if that wasn't already difficult enough. On the bright side, brands will be more challenged to post only relevant and important content to keep the customer's interest.
This breakdown from Facebook shows you what to expect:
http://vimeo.com/111122883
What do you think of this change to Facebook user's news feeds?
Lani, Very cute title, it definitely drew me in. I think this is GREAT! Sometimes the brands that I like can get a little post-happy, so the fact that I can "turn down" these posts is fantastic. This will keep my news feed less cluttered than it already is. Sign me up!
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